A decade ago, the term Social Media Marketing wasn’t the Buzz of the town as it is nowadays. Companies are taking the Social Media Marketing campaigns to the next level. These companies are using various platforms for creating the hype for their newly launched product, branding their company name firmly online, customer loyalty and to get their feedback, and provide services via various social media channels, etc. They get to know their customers personally. Majority of the companies are not longer dependent on conventional mass media channels.