All your website visitors do not get converted into leads. You can turn that ratio in your favor by following and applying some helpful tips. Your ace in the whole is display ads. Now, these are termed as display ads, but it is suggested not to present it as an advertisement. The tone of the text in the ad determines that and also where you put it. It is understandable that the main agenda is to sell. But in the ad, don’t just sell, rather, educate.